Introducing
The Founder
Surabhi is the founder and creative director of Aina Karée. She views the brand as her alter ego, an extension of her unique style language - distinctive, fun and unapologetically authentic.
Self-taught and proudly left-brained, Surabhi spent over a decade navigating the
corporate world at tech powerhouses like Google and Accenture Digital in London before diving head-first into the exhilarating, uncharted territories of fashion entrepreneurship. Aina Karée beautifully bridges the dichotomy of her two worlds.
As a woman in tech, she often used power-dressing as a bold self-expression that steeled her with the confidence required to influence with ease and exert her authority as an expert. Through Aina Karée she channels that same energy, designing
pieces that empower women to shed any sense of impostor syndrome and fully embrace their authentic, confident selves—unapologetically.
She believes her je ne sais quoi is rising to any challenge like a phoenix and she aims to infuse that powerful, transformative energy into every creation.
